Case Study

Orange County Leisure Center

Examples of Typical Assets

Tangible

  • Hosting & hospitality;
  • Tickets;
  • Signature events;
  • Access to special privileges;
  • Signage—internal and external;
  • Media communications—media kits, press releases;
  • Stakeholder communications—posters, brochures;
  • Advertising—print and electronic;
  • Billboards;
  • Foundation materials;
  • Direct mail; and,
  • Online.

Intangible

  • Category exclusivity;
  • First right of refusal;
  • Showcase;
  • Sampling;
  • Prestige of property;
  • Management competency;
  • Networking through access;
  • Use of wordmark;
  • Brand Linkage;
  • Strength of market position;
  • Corporate culture; and,
  • Quality of public relations.

Packaging Assets/Sales Documents >>