# Performance Sponsorship Group > Naming Rights / Sponsorship & Sales ## Pages - [News test page](https://performancesponsorship.com/news-test-page/) - [Test template](https://performancesponsorship.com/test-template/) - [Home](https://performancesponsorship.com/): Naming Rights, Valuation, Sponsorship Sales and Strategy Judy Haber, Founder Performance Sponsorship Group (PSG) specializes in the naming rights, sponsorship, valuation, packaging and sales of corporate partnerships. We offer: Extensive experience in the North American sponsorship industry, with full-service access to a network of specialists. Unparalleled client service, characterized by professionalism and integrity. Innovative sponsorship design and pragmatic valuation analysis. Access to corporate decision makers; proven sales record in Canada and the United States. Municipal Sponsorship Specialist Naming Rights  |  Sponsorship, Valuation, Packaging, Sales Corporate Sponsors The PSG Team has an impressive record of success in sponsorship sales, consistently demonstrating […] - [Sample Projects](https://performancesponsorship.com/sample-projects/): Sample Projects The Performance Sponsorship Group Team has an impressive record of success in sponsorship sales, consistently demonstrating its ability to access top decision-makers in the corporate sector. Epcor Centre MNP Community & Sport Centre Transalta Tri Leisure Centre Peach King Centre WFCU LTGO Wynyard Co-Op Arena Chestnut Hill Sunset Stadium Shaw Centre Bow Valley College Score Clock Wild Rose Co-Op Recreation Centre Strathmore Motor Products Sports Centre MaEwan University Moncrief Construction Sport Centre Border Paving Grossi Construction Living Arts Centre Heavy Metal Place Edge School Vale Health Centre Sobeys Track Muskoka Rock Courtyard Sunny Life Wellness and Recreation Centre […] - [Corporate Sponsors](https://performancesponsorship.com/prospects-and-sponsors/): Corporate Sponsors Performance Sponsorship Group has a proven ability to solicit and secure partners and sponsors. We have an extensive network and meet regularly with key decision makers in all industries across Canada. - [Evaluation of Assets](https://performancesponsorship.com/evaluation-of-assets/): Evaluation of Assets Performance Sponsorship Group has developed a comprehensive system of valuation, based on a pragmatic analysis of the sponsorship package. Identifying Overall Naming Rights Opportunites Performance Sponsorship Group looks for opportunities within venues beyond just traditional naming of overall building.  Secondary opportunities can include ticketing, lobbies, courtyards or any space that meets the goals of sponsors. Case Study – Exterior naming rights Case Study – Secondary naming rights examples Comparative Analysis Examples Click chart to open PDF - [Contact](https://performancesponsorship.com/contact/): Contact With offices in Canada and the United States, Performance Sponsorship Group (PSG) offers expertise in naming rights and sales of corporate sponsorships throughout North America. Judy Haber • 416-399-4600 email Linkedin-in 416-399-4600 403-966-4605 519-940-4442 519-940-9912 Canada Office: 75 First St., Suite 212, Orangeville, ON  L9W 5B6  US Office: 15831 Loch Maree LN, Apt 5505, Delray Beach, FL 33446 416-399-4600 403-966-4605 519-940-4442 519-940-9912 Judy Haber • 416-399-4600 email Canada Office: 75 First St., Suite 212, Orangeville, ON  L9W 5B6  US Office: 15831 Loch Maree LN, Apt 5505, Delray Beach, FL 33446 Send a message - [News](https://performancesponsorship.com/news/): Recent News / Press​ The PSG Team has an impressive record of success in sponsorship sales, consistently demonstrating its ability to access top decision-makers in the corporate sector. Media Releases – October 2025 Town of Grimsby News The Town of Grimsby officially kicked off the Peach King Centre Expansion and Renovation sponsorship campaign with an ambitious $1 million goal—and thanks to the incredible support of our local businesses, that goal has been achieved, paving the way for the success of Grimsby’s vibrant new community and wellness hub.  The campaign was launched to help offset the future operating costs of the […] - [Client List](https://performancesponsorship.com/client-list/): Client List Incorporated in 1998, Performance Sponsorship Group has unparalleled expertise in the packaging and leveraging of venue naming rights and related spaces working with clients that have included sport and recreation facilities, entertainment, arts and cultural venues, academic institutions and multi-use destinations. Bow Valley, AB Calgary Health Region, Calgary, AB  Canadian Blood Services  Canadian Heritage Information Network Virtual Museum of Canada   City of Baltimore, Maryland: Maryland Science Center: Imax Theater  City of Brandon, MB   Maple Leaf Foods Sports Complex  Canada Games SportsPlex City of Calgary, AB: EPCOR CENTRE for the Performing Arts  City of Edmonton, AB:  Southwest Community Recreation […] - [Services](https://performancesponsorship.com/services/) - [About PSG](https://performancesponsorship.com/about-psg/): Naming Rights and Corporate Sponsorships Performance Sponsorship Group is a focused, professional firm that provides strategic sponsorship counsel to municipalities, towns, cities, publicly funded institutions and entertainment venues. Contact Judy Haber, Senior Partner Judy Haber is the founder, CEO and President of Performance Sponsorship Group (PSG). She is one of the most successful Sponsorship Specialists in Canada. She started her career in 1990 pricing, packaging, and selling event sponsorships. She then segued into Municipal sponsorship in 1996 when she identified Hummingbird as the Naming Rights partner for the former O’Keefe Centre. Fully conversant with all the marketing principles that affect sales, Haber has worked with organizations that include:   The […] [comment]: # (Generated by Hostinger Tools Plugin)