Naming Rights and Sponsorship

Judy Haber, Founder

Performance Sponsorship Group (PSG) specializes in the naming rights, sponsorship, valuation, packaging and sales of corporate partnerships.  We offer:

  • Extensive experience in the North American sponsorship industry, with full-service access to a network of specialists.
  • Unparalleled client service, characterized by professionalism and integrity.
  • Innovative sponsorship design and pragmatic valuation analysis.
  • Access to corporate decision makers; proven sales record in Canada and the United States.

Naming Rights  |  Sponsorship, Valuation, Packaging, Sales

Canada’s Municipal Sponsorship Specialist

Sample Projects

PSG has undertaken numerous successful projects in both Canada, the United States and internationally.

This diverse industry expertise is leveraged to ensure best in class program design and implementation for each and every project.

Corporate Sponsors

The PSG Team has an impressive record of success in sponsorship sales, consistently demonstrating its ability to access top decision-makers in the corporate sector.

Valuation / Evaluation of Assets

CASE STUDY: Orange County Leisure Center

Examples of Typical Assets


  • Hosting & hospitality;
  • Tickets;
  • Signature events;
  • Access to special privileges;
  • Signage—internal and external;
  • Media communications—media kits, press releases;
  • Stakeholder communications—posters, brochures;
  • Advertising—print and electronic;
  • Billboards;
  • Foundation materials;
  • Direct mail; and,
  • Online.


  • Category exclusivity;
  •  First right of refusal;
  • Showcase;
  • Sampling;
  • Prestige of property;
  • Management competency;
  • Networking through access;
  • Use of wordmark;
  • Brand Linkage
  • Strength of market position;
  • Corporate culture; and,
  • Quality of public relations.

Packaging Assets / Sales Documents

With extensive experience in packaging multi-dimensional venues and events, PSG
develops a compelling Case for Support, as well as, high-impact sales tools that feature
the unique advantages of the experience or venue.