Evaluation of Assets

Performance Sponsorship Group has developed a comprehensive system of valuation, based on a pragmatic analysis of the sponsorship package.

Identifying First and
Secondary Naming Rights Opportunites

Performance Sponsorship Group looks for opportunities within venues beyond just traditional naming of overall building.  Secondary opportunities can include ticketing, lobbies, courtyards or any space that meets the goals of sponsors.

Case Study – Exterior naming rights

Case Study – Secondary naming rights examples

Comparative Analysis Examples

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